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No one is you

Yup there are loads of small business owners out there that have a Childcare Business, that breed all sorts of animals, and Photographers galore!

But, No one is YOU and that is your POWER!

Let's talk "About" Pages.

About Pages are extremely important. They give your potential clients a glimpse of who you are. It helps them decide if they think you are a good fit for what they are looking for.

The reality is, I don't know anyone who enjoys this process. Regardless of how comfortable you are or in most cases, not comfortable with writing about yourself, you may find it difficult to know where to begin or what to leave out. Although you know yourself better than anyone, that doesn't make it any easier.

Whenever About pages come up, these are the tips I share:

  • Make sure you write to your dream audience...Talk to that person about why they should bother reading your site, expand on the problems you solve, explain how you can help, and point out shared interests.

  • Make a point of highlighting the kind of work that interests you.

  • Authenticity is key.

  • Make sure you read it out loud to yourself so you can hear how you sound, and make sure it sounds like you.

  • Draft it as if it were a final document. Keep it updated regularly and share it as soon as possible.

Think of your About page as a way to introduce yourself. Find a balance between being personal and professional, and try to have some fun.

Make it sound like you. Try to use simple words that you would use in a conversation with a friend or neighbor. Be sure to avoid industry jargon, unless those keywords are common to your services.

Be honest. Your true colors will shine through here. Those who prefer working alone shouldn't claim they love collaborating. Be honest, and consider how you would explain something to someone in person if something was hard to express. You should be upfront about these details rather than revealing them during your first client meeting.

Keep it short and sweet. Take a moment to review your main points. Do you have the most important information at the top of the page? Keep your phrasing simple and avoid overcomplicating things. Limit your sentences to fewer than 20 words with one main idea.

Now you know what to do — and what not to do — when writing your About page. Have fun!


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